Park Plaza

Park Plaza

Gira Mujeres

Gira Mujeres

BOHO

BOHO

LAS CHICAS DEL CERRO

LAS CHICAS DEL CERRO

BAR MONTSERRAT

BAR MONTSERRAT

LUXOTTICA

LUXOTTICA

LA LETRA EN LA NOUVELLE VAGUE

LA LETRA EN LA NOUVELLE VAGUE

LAVAZZA

LAVAZZA

LAVAZZA

Lavazza Campaign

BRIEF

A digital awareness campaign for Lavazza to put the brand in the top of mind of consumers and also gaining new customers for Lavazza Offices.

CONTEXT

Spanish coffee consumers do not appreciate the quality off a good coffee or its benefits; Lavazza’s biggest competitor is a French company that offers poor quality coffee but under big campaigns with Hollywood stars.

SOLUTION

Lavazza is, unlike its main competitor, the authentic Italian coffee, which is why we created a digital campaign with one objective: to demystify the «Italianness» of our main competitor, using an Italian media personality to put the competition in their place. We created three videos with Antonia Dell’Atte as the protagonist in different situations, highlighting the differential points of the brand in terms of humor.

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